ABOUT

Amy Nielsen is a content designer in Florida.

CURRENT ROLE

Content Designer at Meta, working on collaborative ads.

Previously, Amy managed UX writing, instructional design, and content strategy projects at YouTube Music as a full-time vendor at Google via Cognizant. She wrote this course and this course and led the redesign of artists.youtube.com through October 2021.

value proposition

Amy “grew up” in marketing and design agencies, giving her the foundational training, discipline, and user empathy to elevate content like the big agencies. She has 12+ years of experience in big tech, big radio, small agencies, indie record labels, music blogs, and even a little top-secret stint in the federal government. Understanding how to solve user problems and becoming an expert in any subject (temporarily) – writing authoritatively and with personality – is Amy’s forté.

“This is even better than what our agency does for us.”
– [Redacted Music Marketing Manager], YouTube

SPECIALTIES

Amy thrives in UX-centered design projects, where she can flex her creativity in web content strategy, information architecture, UX writing, storytelling, and brand strategy alongside other designers. She loves interviewing experts and collaborating with cross-functional teams to create elegant, easy-to-understand products and content.

PHILOSOPHY

Amy strives to create simple, meaningful content that’s usable, equitable, enjoyable, and useful. It meets users where they are, it can be used by everyone, it’s delightful to use, and it solves real-world problems.

other deets

Born and raised in California, Amy graduated from UC Davis and left California for a White House Internship in 2009, after which she was hired in Vice President Biden’s office and served as an assistant for over two years.

Seeking a more creative path, she moved to New York City and graduated from NYU’s Music Business Master’s program in 2014, completing marketing internships at record labels and the marketing agency where she would begin her career in writing and content design.

Amy lives and works remotely from Florida with her husband, dog, cat, and plants. She’s a Radiohead superfan, a Virgo, lover of the 60’s/70’s West Coast aesthetic, and hopes to write at least one New York Times bestseller in her lifetime.

contact

Get in touch with Amy on LinkedIn.