ABOUT

Amy Nielsen is a content designer living in New York City.

CURRENT ROLE

Working on UX writing projects, instructional design, and content strategy at YouTube as a full-time vendor at Google (via Cognizant). She wrote this course and this course and is currently leading the redesign of artists.youtube.com.

value proposition

“This is even better than what our agency does for us.”
[Redacted Music Marketing Manager], [Redacted company]

Amy “grew up” in marketing and design agencies, giving her the foundational training, discipline, and user empathy to elevate content like the big agencies. She has 12+ years of experience in big tech, big radio, small agencies, indie record labels, music blogs, and even a little top-secret stint in the federal government. Understanding how to solve user problems and becoming an expert in any subject (temporarily) – writing authoritatively and with personality – is Amy’s forté.

SPECIALTIES

Amy thrives in UX-centered design projects, where she can flex her creativity in web content strategy, information architecture, UX writing, storytelling, and brand strategy alongside other designers. She loves interviewing experts and collaborating with cross-functional teams to create elegant, easy-to-understand products and content.

PHILOSOPHY

Amy strives to create simple, meaningful content that’s usable, equitable, enjoyable, and useful. It meets users where they are, it can be used by everyone, it’s delightful to use, and it solves the users’ problem(s).

other deets

Born and raised in Northern California, Amy graduated from UC Davis and left California for a White House Internship in 2009, after which she was hired in Vice President Biden’s Administration office and served as an executive assistant for over two years.

Seeking a more creative path, she moved to New York City and graduated from NYU’s Music Business Master’s program in 2014, completing marketing internships at record labels and the marketing agency where she would begin her career in content design.

Amy lives in Brooklyn with her fiancé, dog, cat, plants, macramé, tattoos, craft coffee, earth tones… just kidding (sort of). She’s a Radiohead superfan, a Virgo, lover of the 60’s/70’s West Coast aesthetic, and hopes to retire on Dogecoin and a few books in the works (in her head).

contact

Get in touch with Amy or connect on LinkedIn.