When I was a copywriter at Renegade, I managed the Instagram strategy for a few of our small business clients. With often little-to-no budget for advertising (i.e. sponsored posts), we relied on organic growth for results.
To test my strategic recommendations, I created ihavethisthingwithtrees, an account dedicated to great photos of trees. (Yep, trees). Over the course of a year, I generated over 5,000 followers, a still-trending hashtag, and even some imposters—with no money spent and minimal time invested.
It worked for our clients, too. Ask me about it.