WineDirect is a Napa-based SaaS company that helps wineries sell and deliver their wines directly to consumers. When WineDirect approached my agency, they needed a full rebrand (including the integration of an acquired brand called Vin65), a total overhaul of their website, and print materials and emails to announce the brand relaunch.
In turn, we created a tasteful, modern brand with distilled, coherent messaging. I came into the project midway through and took over site copy from an outgoing writer. I also oversaw creation of the launch mailer (second image).