8 Things We Learned at Sweetlife 2013

[Originally published on Virgin.com, May 2013]

1) Everyone loves a badass.

Two words: Karen O. The Yeah Yeah Yeahs front woman had everyone wishing they could throw off their own inhibitions and attempt half the moves she made at Sweetlife. The newly blonde, yellow-suited and Chuck-Taylored singer gesticulated and gyrated through a set full of hits like ‘Zero’, ‘Maps’ and ‘Gold Lion’, at one point soliciting snippets of lyrics from, literally, each member of the front row, one by one, with her microphone. Once she walked off the stage, we experienced a moment of confusion, realizing the headlining band was at least two acts away; no disrespect to PhoenixPassion Pit or Kendrick Lamar intended.

2) Down with the flower crowns, already!

When we saw that full display of floral headdresses in Urban Outfitters the other day, we were like, yeah right, no one on the East Coast will buy that crap. Oh, were we wrong! At Sweetlife, the pseudo-hippie retail chain successfully infiltrated the 16-24 female festival-goer market with fabric flower products, which frankly stood out on a day with little sunshine and few real hippies in sight. But, if nothing else, we were comforted to see the festival spirit alive and well at a burgeoning annual event. Sweetlife was, after all, as close as most would get to Coachella this year.

3) Embrace the mud.

Sweetlife also got a taste of Glastonbury this weekend (or Shaky Knees, to keep things domestic). We all saw the gloomy weather forecast, but only some guests planned ahead, donning rain boots and packing ponchos. The rest of the hapless bunch had no choice but to embrace the afternoon downpour during the Yeah Yeah Yeahs’ and Foxygen‘s sets, as Merriweather became a big mud slick. Even the press area was pocked with sloshy pits. If you didn’t come home after Sweetlife with mud-caked shoes, you probably weren’t there.

4) More of that local stuff, please!

The motto of Sweetlife this year was “Passion x Purpose.” A passion for sustainable, delicious local food, and, we assume, the purpose of rocking our socks off. Booths of the best Beltway cuisine imaginable lined the grounds, and we ate and drank to sounds of new DC bands, like spunky rockers Shark Week. “DC has a small creative community. Everyone is very collaborative with each other,” says Jonathan Neman, founder of the festival and health-food company Sweetgreen, and who, incidentally, used to have his hair cut by Shark Week frontman Ryan Mitchell. “For our first few festivals, it was just U.S. RoyaltyWill Eastman, all these local guys that were playing for free. They would play for salads, essentially. It’s cool to see a lot of those people grow with us.”

5) Nothing like a music festival to make you feel old.

Well, it’s settled. Some of us might be too old for music festivals. Not because Sweetlife wasn’t awesome – it was – but good grief, the kids just keep getting younger and younger. We swear that last time we attended Sweetlife, we were in a pretty average demographic, but somehow the years passed and so did our age. Crazy how that works. So, when one whippersnapper politely approached to ask if we might buy him and his friends some beer, we laughed. Beer? Ain’t nobody got time for that line. We’re going to see Solange.

6) Goosebumps are the best.

Feeling tingly? Are your arm hairs standing on end? You’ve got yourself some goosebumps, my friend, otherwise known as the main symptom of feeling unmistakably alive. Patrons at Sweetlife had several acts to thank for that sensation this weekend, including Gary Clark Jr., who received a standing ovation after an epic set of raw, electric rock, and Lindsey Stirling, whose unique blend of violin and dubstep was mind-bending.

7) Bands up close > bands far away.

Merriweather Post Pavilion provides a great outdoor experience, even for those sprawled out at the very back edge of the amphitheater’s lawn. But we found many pro’s to being in the pit at Sweetlife this year: 1) not getting soaked by the rain, 2) making eye contact with Kendrick Lamar and 3) helping Phoenix frontman Thomas Mars crowd surf. We recommend splurging for those pit tickets next time.

8) Make room in your calendars for next year.

Sweetlife is still green as far as festivals go, but expect to see it blossom soon. Founder Jonathan Neman hinted that an expanded event might be in the works, saying, “That’s the vision, to really make [Sweetlife] a full experience, more than just a 1-day event.” We can’t wait to set up camp.

10 Things to Crave at Sweetlife 2013

[Originally published on Virgin.com, May 2013]

We’re about to enjoy a dish of tasty music and healthy food this weekend at Sweetlife Festival in Maryland, where PhoenixPassion Pit and Kendrick Lamar will headline. Here are the ten things we’re craving…

The Yeah Yeah Yeahs

It’s sacrilegious just how much we worship Karen O. The Yeah Yeah Yeahs frontwoman and her two bandmates recently released new album ‘Mosquito’, an edgy alternative-dance-punk trip down the same musical road the band’s been traveling for over ten years. Not that we’re complaining. We’re picturing beer, blanket, and song ‘Maps’ echoing up the lawn and through the trees, and we can’t think of anything more perfect.

Lindsey Stirling

Imagine sitting in on a high school band practice. There’s this quirky girl playing her violin; she’s pretty good, might even give you goosebumps. And then someone’s dubstep ringtone goes off. At first you’re like, “turn that thing off! Show some respect!” but it keeps ringing, and, actually, it meshes kind of well with the girl’s violin. Really well. Wow – this sounds amazing! That’s Lindsey Stirling.

Sprawling on the lawn at Merriweather Post Pavilion.

Those outside the Washington/Baltimore metro regions may only know Sweetlife’s venue from the name of that one Animal Collective album. But the place is real, folks, and there are few other amphitheaters like it. Seating is limited to a covered pit, but the expansive sloping lawn provides not only a view of the stage but also its own show, if you’re into people-watching, that is. While spacing out to Phoenix, see how many people you can spot stumbling down the hill, one too many beers in hand, trying to find their picnic blanket in the dark. More than you’d think.


Queen B’s younger sister sure is making a name for herself. Maybe one day, writers will stop referring to her as Beyoncé’s little sister. Until then, Solange continues to endear herself to lovers of that ubiquitous 80’s club sound, lending her pliant vocals to synth- and drum-machine dance-pop that not everyone enjoys, but to which anyone can move.

The healthy, local food.

Sweetlife Festival gets its name from DC-based healthy food chain Sweetgreen, whose owners decided to do something fresh and bring immense joy to area music lovers in the process. Sweetgreen is known for its local, organic ingredients and innovative salads, so, there’s something to look forward to when you’re just not feeling the pizza and burritos anymore.


These French lads barely made it onto the list, not because we aren’t excited to see them, but because it’s such a given that we’re excited to see them. Providing the night’s last bit of ‘Entertainment’, we’ve sworn to not drink too much, too early so we still have energy to dance to ‘1901’ and ‘Lisztomania’. Be prepared to give your sleepy friends a scornful look and say, “Leave early? Dude, Phoenix hasn’t played yet”. In all likelihood, none of your friends will want to leave early, anyway, knowing that Phoenix is still waiting in the wings

Youth Lagoon

Providing some relief from what’s sure to be a day full of dance-worthy tracks, meet Youth Lagoon. Fans of Deerhunter and Local Natives will appreciate Trevor Powers’ understated, moody alt-pop (for lack of a more apt genre), and those unfamiliar with him will be thanked by their ears. This is that set where you and your friends huddle on the blanket and bust out whatever it is you brought with you. Ahem.

Being green – it’s easy!

In other news, the people behind Sweetlife have made it clear that they’ll ensure the festival is as green as can be, figuratively. The main stage will house solar panels on its roof and the utensils will be compostable. Not a recycler? You’ll be one at Sweetlife. Hold onto your (and all your friends’) empty bottles of Yeungling and go redeem them for something cool, like sunglasses or a poster. Do it during Passion Pit’s set, when they’ll be too busy dancing to notice.

Gary Clark Jr.

No matter how you feel about The Black Keys, there’s a dearth of good roots rock these days. We know that makes us sound old, but there ain’t nothin’ like a sweet, heavy blues riff to shake your bones and make you feel alive, and this is exactly what guitarist Gary Clark Jr. does best. Like he says, you’re gonna know his name by the end of the night.

The amazing new acts on the lineup.

The font of their names might be smaller, but the second half of Sweetlife’s lineup represents a pretty impressive group of emerging talent. From Los Angeles psych-throwback band Foxygen and electro-pop crooner Robert DeLong, to word players Twenty One Pilots and the fuzzy, Florence-esque MS MR, there’s a new buzzworthy artist for everyone’s palate. We have a good feeling we’ll come away from Sweetlife with not only new memories of our old favorites, but some new favorites, as well.

10 Acts to Catch at Bonnaroo 2013

[Originally published on Virgin.com, July 2013]

Among America’s music festivals, Bonnaroo continually flexes the most muscle. With a monster four-day lineup including everyone from Paul McCartney to Pretty Lights, culling a list of ten must-see acts was ridiculously difficult, but please enjoy our selections below.

10) Action Bronson

Portly, ginger-bearded rapper Action Bronson – no relation to Sir Richard – will be midway through his festival rounds by the time he reaches Bonnaroo. His rhymes are sure to deliver an irreverent New York City edge to the sweet southern crowd, jolting awake all passersby from their lunchtime beer daze. We hear Bronson doled out some green to the Coachella crowd on 4/20, but don’t expect any special treats at Bonnaroo (other than the performance itself, of course).

9) Superjam with RZA, DJ Jazzy Jeff, Schoolboy Q, Earl Sweatshirt, Solange, Chad Hugo & Special Guests

The potential for mind-blowing synergies abounds when hundreds of talented musicians converge in the middle of nowhere (no offense, Manchester, Tennessee). Last year’s Superjam with Questlove brought us D’Angelo‘s first public performance in over a decade, and this year’s collaborative rap-and-soul unit, impressive enough alone, will no doubt delight the audience with its own surprises.

8) Animal Collective

If we weren’t excited enough to simply catch this Maryland team of mammalian-monikered psych wizards, their late-night slot promises an experience beyond the norm. Animal Collective will take the stage from 2:00am to 4:00am, when our bodies will be tired but our minds fresh for a swim through their seascape of synths and layered echoes. That right there, that’s good scheduling.

7) Wu-Tang Clan

Iconic rap supergroup Wu-Tang Clan will no doubt put on one of the more  rambunctious sets of Bonnaroo. Even festival-goers less familiar with the Clan’s over 20-year history at least know some of its members, including GZARZAGhostface Killah and Method Man. We can’t envision any other band properly able follow their set, although perhaps Paul McCartney can do the job.

6) The Mowgli’s

This eight-piece Los Angeleno garage-pop group may not be anywhere near the top of Bonnaroo’s monstrous lineup, but expect them to climb up there eventually. Their catchy, feel-good ditty ‘San Francisco’ has been winning hearts left and right since the release of debut EP ‘Love’s Not Dead’ last fall. We’re predicting sing-alongs, silly stage antics, and a lot of “Wow, these guys rock!”

5) The National

Headlining major festivals is nothing new for melancholy Ohioans The National, who return to Bonnaroo following a celebrated set in 2010. New album ‘Trouble Will Find Me’ delivers another wallop of pensive emotion through lead singer Matt Berninger’s unique baritone, and we expect to see these songs wash over the crowd like aloe on a sunburn.

4) Death Grips

It’s mid-afternoon, and you’re feeling a little lethargic. Maybe you’ve just eaten a giant burrito, or maybe you just saw The National. Into your ears floods a heavy barrage of noise from Death Grips, and all of a sudden your nerves start tingling again. Described as a combination of rap, punk and straight-up electronic adrenaline – equipped only with drums, keys and singer MC Ride’s deep yell – the northern California threesome will undoubtedly deliver one of Bonnaroo’s weightier performances this year.

3) Foals

Alt-rock fans have been celebrating this British group since their mainstream emergence several years ago, and new album ‘Holy Fire’ provides many reasons to rejoice, including the infectious electric guitar hooks of ‘My Number’ and ‘Inhaler’. The only decision you face, dear fan, is whether to catch Foals or equally revered genre-mate Grizzly Bear, who play the same time-slot.

2) Bjork

For a touch of Cirque du Soleil in the middle of Tennessee, we recommend a visit to Bjork’s set on Saturday night. The experimental Icelandic songsmith used unconventional technologies to create her music on latest album ‘Biophilia’; indeed, Bjork’s specialty seems to be innovation through both sight and sound. Even for fans unfamiliar with her expansive catalog, the rare audio-visual experience alone will be worth the trek to her stage.

1) Alt-J

Arguably the year’s band-to-know, British foursome Alt-J promise to impress. Their Mercury Award-winning debut album ‘An Awesome Wave’ features song after song of unpredictable, fresh rock musicianship, showcased through favorites ‘Breezeblocks’ and ‘Tessellate’. Don’t be surprised when the entire crowd sings along to ‘Fitzpleasure’, and it will be at this moment when you realize a Bonnaroo wristband was one of your smartest investments this year.